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Article Submission - Correlating Your Profitability To The Articles You Compose

Posted by CyberT 



Many people use article marketing to promote their websites. Using articles for this purpose can establish your credentials to share information to the broader internet community.

If you are involved in this promotion method have you ever stopped to consider to what extent this activity of article marketing is bringing in income for your online efforts. If not, you are highly recommended to spend some time correlating revenue to article marketing.

While article marketing includes many variables such that an exact calculation of advantages in income terms is difficult, we cannot run away from the fact that when it comes to profitability of any internet business, we must think in terms of pounds and pennies.

Here statistics play a big part in correlating revenue to articles and I would like to explain a way that you can check your article marketing statistics.

Simple mathematics can help to compare revenue to the quantity of articles we write, even though there are factors specific only to a certain author that are not common to any other individual.

Over a period of time of, say, 6 months, an author of various articles can graph income derived from article writing with the "y" axis as Revenue and the "x" axis of the graph as the quantity of articles written, each time maintaining the number of article directories to which the article was submitted at a constant figure.

For example if you are marketing these articles to sites such as ezinearticles.com or goarticles.com, your revenue that goes to the "y" axis is the payout derived for the month from using solely article marketing, and the "x" axis will be the number of articles sent.

Over the time-span of 6 months, you will have adequate information on the graph to draw a straight line that goes through nearly all the points on the graph where the line is represented by the equation y=mx+c

The function of the regressed straight line will show that the income derived is a function of "m" which is the gradient of the line, and a constant "c".

The constant "c" is the value where the straight line intersects the "y" axis and this is the particular part which stems from the individual and is an indication of his abilities in authorship, his style of writing, his command of the language and other factors that only the individual demonstrates.

By studying revenue obtained against number of articles submitted, keeping other factors unchanged, it will be possible to get an indication of the quality of the author's writing and form a rough basis to project further profitability to the number of articles scheduled for submission, ignoring other factors such as keyword selection, onsite and offsite search engine optimisation which are excluded from the study, and only on the basis of the individual's writing "flair" and abilities as measured by the constant "c".

This is by no means exact; but recording statistics and charts like these is useful in helping the marketer notice sudden trend changes, particularly where performance falls.

He can then study what has caused this change and highlight details that may be otherwise missed.

Many use software to record earnings, but most scripts do not incorporate graphical analysis. When the charting is done manually the internet marketer notices sudden fluctuations or is able to consider what to alter to derive more revenue.

He can go deeper to ask this question: " Since the revenue is directly proportional to the slope of the revenue line, what factors will change the slope?".

Knowing these factors, he can vary them and test the changes.

By correlating revenue with articles written, the internet marketer can forecast profitability, no matter how rough the estimate. He has on his hands a set of statistics to use for more analysis, or in marketing terms "testing".

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